A few years ago a watch brand I quite liked declared bankruptcy to be gone forever. This was before the big luxury bubble burst occurred, and I was quite sure that the demise of Ventura watches was a sign of what was to come – it was. But Ventura wasn’t some overinflated pseudo luxury brand. They made fine and unique watches with a distinct modern, minimalist, and Bauhaus twist to them. They are likely most famous for their MGS (micro generation system) watches that use an automatic rotor to generate electricity for a quartz digital movement, just like a Seiko Kinetic watch works. Seen above is one of those watches.

Recent reports show that the Ventura brand is back, and with its original founder Pierre Nobs at the helm. New funding will get the brand up and running again soon. Ventura is known for their luxury quartz and mechanical watches – so it is unclear what some of the first models will be. Likely a new release of existing popular models with a few new things as well. Good news is that Ventura will be a modern brand, meaning they will make their watches available online from their (not yet released) website. This is good news to the many people who prefer to buy watches online (myself included). Prices for Ventura watches was (and will most likely be) about $1,500 – $5,000. No specific time line to their revival, but I’ll keep you updated.