Ferrari has more fans than it has customers, more people following its victorious racing program in Formula One – where it is, after all, still the defending championship team – than buying its six-figure exotic sportscars.

So it only stands to reason that while the company teamed up with Officine Panerai for a line of timepieces for its exclusive cadre of supercar owners, Ferrari also offer something for the fans to wear on their wrists.

To that end, the Maranello-based company, whose range of branded merchandise seems to grow with each passing day, has launched this more affordable Lap Time Chronograph.

The 44-milimeter PVD-coated stainless steel case houses an anadigit movement made by Isaswiss capable of displaying three different time zones and timing laps around the race track along with offering calendar and alarm functions.

The strap echoes a racing tire and Prancing Horse emblems abound. The Ferrari Lap Time Chronograph will be available from the end of the month directly from the Ferrari Store online for a modest $350.