These watches are beautiful, elegant, highly exclusive, and a pain to actually read. The idea is actually not that they are primarily used as watches (the wearer likely has other means for that) but that these watches are jewelry. The Bertolucci Gioco watch, nicknamed “Hypno” by Bertolucci themselves, is limited to just 5 pieces in either 18k rose or white gold. The dials are a vision of vertigo, with a twirling stepped segmentation of gold layers until you get to the mother-of-pearl face below. The curious dimensions of the case are fantastic, and make for reading the time most frustrating.

The case is on the bigger side at about 42 by 49mm in size. Certainly a wrist borne statement. The exterior of the case is set with 177 Wesselton cut diamonds equaling 3.85 carats. There is also a version with diamonds on the dial as well as on the case. The small dauphine hands on the face are either gold or rhodium plated, and the watch has an AR coated sapphire crystal with a metallization engraved “Bertolucci” on its lower edge.

Inside the watch is a Swiss ETA quartz movement, and an array of leather straps in different colors are available. The crown of the watch is located on the caseback. There is a matching gold buckle on the strap. The top-of-the-line version has 527 diamonds all over the watch. I must admit that the timepiece design is intriguing and I’d feel inclined to speak to any woman I encountered that was wearing it. Shame that with such few pieces of this watch out there, that opportunity will likely never come.

After three years of “Magnetism”, BERTOLUCCI is excited to launch its new advertising campaign .

The most Italian of the Swiss watch brands has chosen its own products as muse, to communicate the uniqueness and distinction of its strong designs.

Since its conception in 1987, BERTOLUCCI has always composed new and distinctive creations by gathering its inspiration from its origins, Tuscany and the elements, feelings and impressions of the beaches of the Italian Riviera.

Bringing together the strengths of its Mediterranean inspiration and the worldwide renowned quality and precision of the Swiss craftsmanship, the name BERTOLUCCI is synonymous as a watch brand representing something new, something special, in fact, something unique. A unique range of luxury timepieces based upon its philosophy of the “4Cs”; Creativity, Curves, Comfort and Construction.

The new BERTOLUCCI advertising campaign devotes the entire space to the watch, which stands on a golden wave, inspired by the reflections of the Mediterranean Sea and surrounded by a golden aura, it reveals its delicate and refined finishing.