I’ve never quite seen before luxury watches that employ plaid or argyle pattern designs right on the face like these watches. Sure there are a few Burberry watch out there, but I would hardly call them luxury, and they don’t look like this. BlumLux is a very new brand, and their first watch, the “Louie Quattro,” has three models. These are the Wisdom (light plaid), Integrity (argyle), and Strength (dark plaid). Overall, the line is certainly a style that you will either immediately know works for you, or doesn’t.

The watches are in steel at 40mm wide by 53mm wide and very curved. A substantial watches, but not too large. I like the rectangular case style that has the flared ends. Not distinct to BlumLux, but an interesting look nevertheless. Diamonds are used for the hours markers at 12, 3, 6, and 9 o’clock, while the Wisdom and Strength models have another 46 diamonds on the bezels.

Inside the watches are decorated Swiss ETA 2892-2 elaborate automatic movements, that are visible through the sapphire caseback window. The watches come on several colors choices of calfskin leather or crocodile (brown or black). It is risky in these economic times to verge in to the luxury arena, but BlumLux certainly has their niche.

Personally, I ignore some of the less than serious sounding model nomenclature and engraved case text and focus on the interesting individual style they bring to the table. Prices range from about $4,500 – $5,500 each.